Event Management Course

Event Management course is a program of study that provides education and training in a wide range of aspects such as planning, organizing, and executing events. Some of the types of events that an event management course might cover include parties, functions, weddings, seminars, festivals, games, political rallies, and more. The course is offered at both undergraduate and postgraduate levels and can vary in length from one to three years. 

Event Management is considered one of the most exciting and challenging careers that demands creative vision, a keen eye for detail, and utmost dedication. Students from Science, Arts, or Commerce backgrounds can pursue an Event Management course right after Class 12th. To get admission into most of the colleges offering UG and PG Event Management courses, one does not require to clear an entrance exam. However, a few colleges require scores of the Common Admission Test (CAT), Management Aptitude Test (MAT), etc. for admission. 

Many colleges across various states offer different types of courses in Event Management like BBA in Event Management, MBA in Event Management, and Diploma in Event Management. IIFT Delhi, IGNOU, and YMCA Delhi are a few of the best colleges for Event Management courses in India. The average fee for an Event Management course ranges between INR 40,000 to INR 500,000.

Event Management graduates can find opportunities to work as Event Organizers, Event Managers, Wedding Planners, Venue Managers, Site Coordinators, Social Media Managers, etc. with an average salary package between INR 2,50,000 – 3,50,000 per annum. Find more details about the Event Management course below.

Take a quick glance at the Event Management course highlights for better understanding:

In recent years, Event Management has grown exponentially and become one of the most thriving sectors, contributing significantly to the annual revenue generated in India. With every event, a professional explores and learns something new that helps him better understand the world around him. If you are a smart, outgoing person who is in search of something exciting and challenging that can help you innovate and expand your knowledge on a practical level, then Event Management is the right choice for you. Here are some more reasons why you should choose an Event Management course:

Great Knowledge and Transferable Skills

An Event Management course trains you to amass knowledge about various events and instils in you an array of skills to handle the planning and execution of these events. It also sets you up with transferable skills like budget handling, management, hustle culture, and many more which are crucial to a lot of other career paths and profitable in your daily lives as well. Event Management has the scope to set up the candidates with good annual packages and opens up an array of positions in various fields.

Immense Work Satisfaction

Conceptualizing, planning, and making an event come alive requires professionals to invest some inhumane hours doing back-breaking work. But seeing it conclude successfully is a profoundly satisfying experience that is worth remembering for a lifetime. Many Event Planners agree that there is great job satisfaction when you’re able to pull off a huge event.

Opportunities to Explore New Places

If travelling is your passion, then get ready to fulfil it with Event Management. Many events like destination weddings, award ceremonies, and corporate conferences happen at beautiful and exotic locations, and by being a part of them, you will get the opportunity to explore such places. Event Management indeed demands the utmost dedication but it also offers fun and fulfilling adventures.

Continuous Growth

The Event Management industry has seen remarkable growth in the last few years. From huge public events to small private parties and gatherings, people have started hiring Event Managers/Planners to make the occasion worth remembering. One can expect a high scope of growth after pursuing an Event Management course.

You’ll Have Great Scope for Collaboration

If you are an extrovert and enjoy meeting new people, then you can surely thrive in the Event Management field. It provides great opportunities for professionals to meet new people and cultivate relationships with them. Through collaborative events, you will get chances to interact and deal with top-class artists, musicians, photographers, politicians, actors, chefs, and more.

Evaluated Based on Your Skills

One doesn’t need to crack difficult entrance exams (except for a few advanced courses) to get admission into an Event Management course. A candidate is evaluated on the basis of his creativity, organizational skills, capacity to multitask, and patience. If you don’t want your talent to be constrained by the marks you achieve in an entrance test, Event Management is the right path for you.

Also Read: Event Management Courses, Eligibility, and Job Scope

Event Management is one of the most popular courses among individuals who seek challenges, creativity, and thrill in their work. There is a wide range of Event Management courses available, depending on the level of education received prior to the course. From Undergraduate to Postgraduate and Diploma to Certificate, one has the option to get enrolled in any Event Management course of one’s choice. The tables below list all types of Event Management courses available in India.

Undergraduate Courses in Event Management

Right after passing Class 12th, students can get admission into various undergraduate Event Management courses available in India and abroad. The duration of a UG course is generally 3 years during which students learn Introduction To Event Management & PR, Event Management Planning, Event Production Process, Skill-based Subject, Communication Skills, and more. Here are the three most popular UG Event Management courses:

Postgraduate Courses in Event Management

There are various postgraduate Event Management courses available for graduates in any discipline. Those who want to learn about Corporate Communications, Marketing Management-Events,  Concept and Designing of Events, Production Management- Events, Event Logistics, etc., and gain basic managerial skills can apply for the following PG courses.

Diploma Courses in Event Management

A Diploma in Event Management can be pursued both at the graduate and postgraduate levels. Candidates who have passed higher & senior secondary level (10 + 2) with a minimum of 50% can apply for UG Diploma courses in Event Management. Graduates of any stream looking for a degree and eventually a career in Event Management can apply for PG Diploma courses. The minimum duration for Diploma in Event Management is one year. Take a look at the Diploma courses listed below.

Certificate Courses in Event Management

Certificate programs in Event Management are available for undergraduate and graduate students as well as for current working professionals. In this program, students study best practices in organization, promotion, and risk management. It focuses on the practical and theoretical aspects of Event Management, including research, planning, design, evaluation, and coordination of various types of events.

The syllabus for the Event Management course is dynamic and varies from college to university and across different formats of the course. Although the subjects and structure of the course are different in various colleges and universities as decided by them, there are certain subjects that remain at the core of the course. Below we have provided the Event Management syllabus for various types of courses.

Event Management Syllabus for UG Courses

BBA in Event Management, BBA in Event Management and Public Relations, and BA in Event Management are some of the most popular UG courses. Most of the subjects taught in these courses are similar which have been provided below.

Event Management Syllabus for PG Courses

Some of the most common subjects taught in various Event Management PG courses like MBA in Event Management, MBA in Event Management and Public Relations, and MA in PR and Event Management have tabulated below.

Event Management Syllabus for Diploma Courses

Check out the table below for Diploma in Event Management course and Post Graduate Diploma in Event Management subjects.

Diploma in Event Management Syllabus

Postgraduate Diploma in Event Management Syllabus

Certificate Course in Event Management Syllabus

UG and PG graduates as well as working professionals interested in pursuing certificate Event Management courses can study the following subjects.

There are an array of events in the world and to match it there are various event management courses to specialize in. Listed are some of the event specializations. 

Corporate Events

Most events requested on behalf of a company fall under the category of “Corporate Events.” These events may be specifically for a company’s employees or its customers or, they can be larger-scale affairs in which multiple companies and their employees are in attendance. Business events can be both formal and informal, depending on the nature and overall goal of the event. Some types of corporate events include:

• Team Building Events
• Conferences
• Recruitment Drives
• Product Launches
• Networking Events

Trade Shows/Expositions

These types of events are large-scale showcases of products, services, or art in a professional, visually appealing setting. Trade shows and expositions can run for single or multiple days and often attract a wide array of people. Most of these events have multiple company booths, interactive activities, and product demonstration areas. These events aim to allow businesses or individuals to publicly promote their products, ideas, and work to a large number of people in a concentrated amount of time.

Personal Events and Parties

All personal, and social events fall under this category. Most event managers who work on these types of projects are hired by a specific individual who’s hosting the said event. Examples include:

• Birthday Parties
• Engagement Parties
• Themed Celebrations
• Baby showers

Award Ceremonies

Award ceremonies are not just the glamorous Hollywood affairs we all know. There are many local and national award ceremonies throughout New Zealand that require extensive event management. Examples include:

• National Music Awards
• National Film Awards
• Local and National Business Awards

Time management is a huge part of managing these events, as well as security and guest discretion if celebrities are in attendance.

Festivals

Festivals are large-scale events that draw people nationwide and (sometimes) worldwide for their exciting, creative atmospheres. Festivals can be single-day or multi-day extravaganzas, are often outdoor events and require extensive management. Festivals can be for:

• Music
• Film
• Art
• Community celebrations

Festivals are generally run by an event management firm with multiple leading event managers, due to their size. 

Weddings

Wedding planning is a career in itself as this type of event is in demand all year round and requires extensive client communication and collaboration. Event managers who focus on wedding planning can work for wedding-planning firms or as sole traders. They help guide their clients every step of the way when it comes to designing, planning, and executing their dream weddings.

Fundraising and Charity Events

Large-scale, social events that aim to raise money for whatever reason fall under this category. Events such as charity events and silent auctions fall into this category. These events see to it that all profits from ticket sales or sold auction items are donated to an organization of choice. Sometimes event managers help organizers write the guest list for higher-profile events. Fundraising events for organizations, schools, or individuals can also fall under this category; however, these tend to be more informal in comparison to galas.

The eligibility criteria for Event Management courses depend on the course of choice. Find below the criteria to get admission into Event Management graduate, postgraduate, diploma, PG diploma, and certificate courses.

Graduate Degree Course

You can opt for an Event Management course after completion of your 12th standard for an undergraduate degree.

• You can apply for BBA in Event Management and BA courses in event management once you have completed class 12.
• The requirement for admission as an undergraduate in BBA is that you have to pass your 12th standard exams with at least 50% marks. It is the minimum aggregate that can be different in different colleges.
• Admissions are done through the merit list prepared on the basis of class 12 board exam results. However, some universities may take a basic aptitude test as part of the selection process.

Postgraduate Degree Course

The postgraduate courses in Event Management are more like specialization courses and require higher merit than the rest of the courses offered for event management.

• In order to apply for these courses, you must have scored at least 60% aggregate marks in graduation.
• There is no specific specialization required at the graduate level in order to apply for these courses. However, an experience in the industry can help you get better colleges as well as jobs.
• Admission is done on the basis of management entrance exams accepted by the institute in question i.e. CAT, MAH-CET, CMAT, SNAP, MAT, etc.

Certificate, Diploma, and PG Diploma Courses

There are several Certificate, Diploma, and PG Diploma courses in Event Management. The eligibility to pursue any of them is listed below.

• Although the eligibility for a diploma in Event Management courses is capped at 45% to 50% marks in class 12, these courses tend to add value to your CV if you pursue them after completing graduation.
• You can apply for PG Diploma courses after pursuing graduation (any field) with a minimum of 50% marks, which is the minimum requirement but is subject to change depending on the colleges.
• Admission to PGDM and PGPM programs is done on the basis of exams like CAT, MAT, CMAT, etc.

Most of the Event Management colleges in India offer direct admission into BBA in Event Management courses without entrance exams. Candidates who have completed 10+2 in any stream (Mathematics, Science, or Commerce) with at least 55% marks from a recognized educational board can get enrolled in a BBA in Event Management course. However, some colleges provide admission on the basis of scores in entrance exams like CUCET, DSAT, BUMAT, etc.

However, for postgraduate courses or advanced studies like MBA in Event Management, colleges and universities conduct their admission based on the scores of exams like CAT, MAT, NMAT by GMAC, etc.

CAT (Common Admission Test)

Common Admission Test is an entrance examination conducted online to grant admission into IIMs and other prestigious business schools in the country. It is conducted annually by a combined body of the IIMs.

MAT (Management Aptitude Test)

Management Aptitude Test is a national-level entrance examination conducted four times a year by the All India Management Association (AIMA) for admission to MBA and Postgraduate Diploma in Management (PGDM) in colleges and universities.

NMAT by GMAC (NMIMS Management Aptitude Test)

NMAT is a national-level entrance examination conducted for admission into MBA courses at NMIMS and other top business schools in the country. GMAC (Graduate Management Aptitude Council) is responsible for conducting the exam.

Admission in Event Management is done by the respective colleges offering the courses. The admission in graduate degree or diploma is capped at 50% aggregate in 12th boards examination. The admission will be done on merit basis. The students will have to fill the separate admission forms for their desired colleges and enter the admission procedure.

For Postgraduate admission in an Event Management course, colleges may seek the scores of entrances like MAT, CAT and NMAT along with a minimum of 60% aggregate in the undergraduate course from any field. The admission process, much like the undergraduate admission, varies from college to college and students are required to fill the admission forms separately for each college. For admission in IIMs, the procedure takes place through MAT.

Event Management in India is not a new concept now and is gradually catching up with the other mainstream courses over a short amount of time. Despite its fairly newer popularity, there are multiple colleges and universities offering various courses in Event Management- some of which ranks at the top for Event Management in the world. Some of the well-known event management colleges in India are provided below.

The fee structure for Event Management Courses in India varies in the colleges and universities offering the course. On average, the course fees come up to 1-2 Lakhs for the two-year duration of the course. Advanced studies like MBA are costlier and the fees go up to 23 Lakhs for the two-year duration of the course from top universities. These fee structures are prone to abrupt and frequent changes as and when deemed necessary by the universities and colleges.

The various event management courses are UG, PG, and Diploma Courses,

The Event Management sector is growing exponentially which is opening up doors to various opportunities for Event Management course graduates. Although the field is often considered a branch of the PR industry, it has been gaining the market and creating a lot of job opportunities for aspirants. From small private events to large public gatherings, the need for Event Managers is everywhere.

The average starting salary of a fresher is between INR 2 to 3 Lahks. After gaining sufficient experience in the field, one can even start one’s own Event Management company that can yield better returns. Candidates can also foray into Events management after pursuing Advertising, PR, and Corporate Communication courses.

Top Event Management Profiles

Listed below are popular job roles for candidates with an event management degree:

Top Event Management Recruiters

There are various companies that hire professionals experienced in event management in order to create large-scale as well as small-scale events. Be it the entertainment, marketing, or advertising industry, there are various jobs that candidates can apply for. Following are some of the most popular companies that hire event managers:

The starting salary for freshers after completion of Event Management courses is capped at INR 2-3 lakhs per annum. Although that salary goes up with the years of experience and promotion, the annual salary post Event Management course is capped at INR 4-5 lakhs per annum. 

The prospect of salary is higher with the completion of advanced studies like an MBA where the starting salary is capped at INR 5-6 lakhs per annum. The salary offered also relies on the company- starting your career with a well-established company will give you a higher starting salary package with higher increments over the years.

The scope for Event Managers in India has grown significantly over the years. It started out being perceived as a part of Public Relations but is now accepted as a stand-alone domain. Although the growth of the field is remarkable over the years, the scope of Event Management course is still significantly lower in India although it's gradually witnessing an increase in demand. 

On average, a fresher in this field earns upto INR 2 Lakhs per annum and an experienced professional can be enumerated upto INR 4 Lakhs per annum. Event Managers in India are hired as wedding planners, event planners, PR experts, Human Resource executives and other such professionals. The average salary for these professions ranges from 3 Lakhs per annum to 6 Lakhs per annum. With that being said, Event Management as a stand-alone profession has great potential in the upcoming years in India, and as a course, it is highly profitable for the transferable skills one learns in the duration of the course.

An Event Management Course is a much more lucrative career choice in countries like the United States, United Kingdom, France, Australia, and others, as compared to India. Since Event Management as a discipline has been prevalent in these countries for a much longer time than in India, the job market and economy in these regions have also evolved to cater to individuals who pursue Event Managemen courses.

One of the most attractive perks of pursuing an Event Management course outside India is the exposure and networking. Aspirants who pursue Event Management from countries like the US gain more practical experience due to the availability of more field projects. Students also gain international exposure by interacting with individuals from different countries who are in the same field. Aspirants can seek admission to Event Management courses offered by colleges abroad by undertaking the admission process and fulfilling the admission requirements set by their preferred institutes. Candidates can check out the major highlights of Event Management courses abroad given below:

Aspirants who wish to pursue Event Management courses abroad have a plethora of options available to them both in terms of colleges and courses available. Candidates can choose from full-time, part-time, and even online Event Management courses, whichever suits them best. There are several prestigious colleges and universities that offer different types of Event Management courses at both undergraduate and postgraduate levels. Some of the best Event Colleges abroad are mentioned below:

Event Management is a field where practical knowledge and experience triumph over theoretical know-how. People are known to consult with an event manager who is experienced and has spent a considerable amount of time in the profession s opposed to an amateur. Therefore, it is quite clear that Event Management focuses more on skills rather than theory. A successful event manager is required to have an array of skills that will help them in carrying out their day-to-day responsibilities in event management. Good social skills, and communication skills, leadership qualities, effective decision-making, organizational and time management skills, are some of the skills that enhance the credibility of an event manager.

• An event manager is required to have constant interaction with stakeholders and clients. This is where effective communication skills come in handy.
• Leadership and decision-making skills are the most vital skills required in this field as managers are required to guide their teams in order to fulfill organizational goals.
• An event manager should also possess organizational and time management skills that help them manage people, vendors, and other organizational and external elements with ease.
• Enthusiasm is another skill that event managers must possess to help them stand out to stakeholders. An event manager who is eager to create a wonderful experience for clients is always preferred.

As mentioned above, an event manager is required to possess a range of skills that help them maneuver both the social and business aspect of Event Management. An amalgamation of all these skills will aid them in carrying out their responsibilities effectively. Take a look at the most essential skills required for Event Management:

• Interpersonal/Social Skills: A successful event manager must have excellent interpersonal skills since event management requires dealing with various groups of people like stakeholders, clients, and others.
• Leadership Skills: Good leadership qualities and instincts are prerequisites for any type of management, especially event management. An event manager needs to be able to control and guide the people working under them, in order to be successful.
• Communication Skills: Effective communication is essential for event managers since they are responsible for the flow of information among all the internal and external aspects of the organization. 
• Financial Aptitude and Economic Knowledge: An event manager also needs to have in-depth knowledge and understanding of the financial factors affecting their business. This will help them make prudent decisions that directly affect the revenue of the organization.
• An Amicable & Professional Personality: An event manager has to be smart and their behavior and mannerisms need to be professional and friendly at the same time. This will help them win the confidence of clients and other stakeholders, which is a big advantage in this business.