Event Management course is a program of study that provides education and training in a wide range of aspects such as planning, organizing, and executing events. Some of the types of events that an event management course might cover include parties, functions, weddings, seminars, festivals, games, political rallies, and more. The course is offered at both undergraduate and postgraduate levels and can vary in length from one to three years.
Event Management is considered one of the most exciting and challenging careers that demands creative vision, a keen eye for detail, and utmost dedication. Students from Science, Arts, or Commerce backgrounds can pursue an Event Management course right after Class 12th. To get admission into most of the colleges offering UG and PG Event Management courses, one does not require to clear an entrance exam. However, a few colleges require scores of the Common Admission Test (CAT), Management Aptitude Test (MAT), etc. for admission.
Many colleges across various states offer different types of courses in Event Management like BBA in Event Management, MBA in Event Management, and Diploma in Event Management. IIFT Delhi, IGNOU, and YMCA Delhi are a few of the best colleges for Event Management courses in India. The average fee for an Event Management course ranges between INR 40,000 to INR 500,000.
Event Management graduates can find opportunities to work as Event Organizers, Event Managers, Wedding Planners, Venue Managers, Site Coordinators, Social Media Managers, etc. with an average salary package between INR 2,50,000 – 3,50,000 per annum. Find more details about the Event Management course below.
Take a quick glance at the Event Management course highlights for better understanding:
|Event Management Course Level||UG, PG, PGDM, Diploma|
|Examination Type||Semester System|
|Admission Process||Merit & Entrance Exam Based|
|Event Management Course Entrance Exams||CAT, MAT, NMAT for Advanced Studies|
|Event Management Course Course Fee|
|Syllabus||Advertising Management for Services, Advertising, PR & Event Management, Business Communication, Communication & Personality Development, Concept & Designing of Events, Event Management Planning, Event Risk Management, Human Resource Management, Management Process, Marketing & Brand Management, Qualitative Techniques|
|Average Starting Salary||Rs. 2-4 Lakhs Per Annum|
|Top Recruiting Companies||Wizcraft, Percept, Cineyug, Pegasus, George P Johnson, VMLY&R, DNA Entertainment Network, E-Factor, MKTG, Craftsman Solutions, Balmer Lawrie, Tafcon, Wow Events, Showtime, TCIL, 360 Degree Events|
|Top Job Profiles||Event Planner, Event Manager, Wedding Planner, Public Relations Officer, Business Development Executive, Exhibition Organizer, Stage Decorator, Logistics Manager|
In recent years, Event Management has grown exponentially and become one of the most thriving sectors, contributing significantly to the annual revenue generated in India. With every event, a professional explores and learns something new that helps him better understand the world around him. If you are a smart, outgoing person who is in search of something exciting and challenging that can help you innovate and expand your knowledge on a practical level, then Event Management is the right choice for you. Here are some more reasons why you should choose an Event Management course:
An Event Management course trains you to amass knowledge about various events and instils in you an array of skills to handle the planning and execution of these events. It also sets you up with transferable skills like budget handling, management, hustle culture, and many more which are crucial to a lot of other career paths and profitable in your daily lives as well. Event Management has the scope to set up the candidates with good annual packages and opens up an array of positions in various fields.
Conceptualizing, planning, and making an event come alive requires professionals to invest some inhumane hours doing back-breaking work. But seeing it conclude successfully is a profoundly satisfying experience that is worth remembering for a lifetime. Many Event Planners agree that there is great job satisfaction when you’re able to pull off a huge event.
If travelling is your passion, then get ready to fulfil it with Event Management. Many events like destination weddings, award ceremonies, and corporate conferences happen at beautiful and exotic locations, and by being a part of them, you will get the opportunity to explore such places. Event Management indeed demands the utmost dedication but it also offers fun and fulfilling adventures.
The Event Management industry has seen remarkable growth in the last few years. From huge public events to small private parties and gatherings, people have started hiring Event Managers/Planners to make the occasion worth remembering. One can expect a high scope of growth after pursuing an Event Management course.
If you are an extrovert and enjoy meeting new people, then you can surely thrive in the Event Management field. It provides great opportunities for professionals to meet new people and cultivate relationships with them. Through collaborative events, you will get chances to interact and deal with top-class artists, musicians, photographers, politicians, actors, chefs, and more.
One doesn’t need to crack difficult entrance exams (except for a few advanced courses) to get admission into an Event Management course. A candidate is evaluated on the basis of his creativity, organizational skills, capacity to multitask, and patience. If you don’t want your talent to be constrained by the marks you achieve in an entrance test, Event Management is the right path for you.
Event Management is one of the most popular courses among individuals who seek challenges, creativity, and thrill in their work. There is a wide range of Event Management courses available, depending on the level of education received prior to the course. From Undergraduate to Postgraduate and Diploma to Certificate, one has the option to get enrolled in any Event Management course of one’s choice. The tables below list all types of Event Management courses available in India.
Right after passing Class 12th, students can get admission into various undergraduate Event Management courses available in India and abroad. The duration of a UG course is generally 3 years during which students learn Introduction To Event Management & PR, Event Management Planning, Event Production Process, Skill-based Subject, Communication Skills, and more. Here are the three most popular UG Event Management courses:
|Name of the Course||Duration|
|BBA in Event Management||3 Years|
|BBA in Event Management and Public Relations||3 Years|
|BA in Event Management||3 Years|
There are various postgraduate Event Management courses available for graduates in any discipline. Those who want to learn about Corporate Communications, Marketing Management-Events, Concept and Designing of Events, Production Management- Events, Event Logistics, etc., and gain basic managerial skills can apply for the following PG courses.
|Name of the Course||Duration|
|MBA in Event Management||2 Years|
|MBA in Event Management and Public Relations||2 Years|
|MA in PR and Event Management||2 Years|
A Diploma in Event Management can be pursued both at the graduate and postgraduate levels. Candidates who have passed higher & senior secondary level (10 + 2) with a minimum of 50% can apply for UG Diploma courses in Event Management. Graduates of any stream looking for a degree and eventually a career in Event Management can apply for PG Diploma courses. The minimum duration for Diploma in Event Management is one year. Take a look at the Diploma courses listed below.
|Name of the Course||Duration|
|PGDM in Event Management||2 Years|
|PGP in Event Management and Public Relations||1 Year|
|PG Diploma in Event Management||1 Year|
|PG Diploma in Media, Marketing, and Event Management||1 Year|
|Diploma in Event Management||1 Year|
Certificate programs in Event Management are available for undergraduate and graduate students as well as for current working professionals. In this program, students study best practices in organization, promotion, and risk management. It focuses on the practical and theoretical aspects of Event Management, including research, planning, design, evaluation, and coordination of various types of events.
|Name of the Course||Duration|
|Certificate in Event Management||3 Months|
The syllabus for the Event Management course is dynamic and varies from college to university and across different formats of the course. Although the subjects and structure of the course are different in various colleges and universities as decided by them, there are certain subjects that remain at the core of the course. Below we have provided the Event Management syllabus for various types of courses.
BBA in Event Management, BBA in Event Management and Public Relations, and BA in Event Management are some of the most popular UG courses. Most of the subjects taught in these courses are similar which have been provided below.
|Event Planning & Venue Management||Introduction to Event Management||Event Resource Management|
|Marketing Management||Event Hospitality & Sponsorship||Ethics and Governance|
|Business Communication||Advertising||Consumer Behavior|
|Legal Aspects of Event Management||Basics of Practical Event Management||Business Environment|
|Human Resource Management||Media Management||Principles of Management|
|Special Events- Wedding Planning & Live Events||Information Technology in Business Management||Event Cost Accounting & Finance Management|
|Experiential Marketing & Technology||Event Production Process||Special Events- MICE & Corporate Events|
|Organizational Behavior||Soft Skills & Personality Development||Event Safety & Risk Management|
|Introduction to Accounts and Finance||Public Relations||Skill Based- Campus to Corporate|
|Internship Programs||Project Work||Professional Industry Engagement|
Some of the most common subjects taught in various Event Management PG courses like MBA in Event Management, MBA in Event Management and Public Relations, and MA in PR and Event Management have tabulated below.
|Principles of Event Management||Event Planning||IT for Event Management|
|Marketing Management||Public Relations||Financial Management|
|Financial Accounting||Event Production and Logistics||Qualitative Technique|
|Event Campaign||Budgeting and Costing of Events||Consumer Behavior and Brand Management|
|Event Marketing Campaign||Human Resource Management||Event Management (Corporate and Social)|
|Advertising Management||Business Communication and Negotiation Skills||Sales Promotion and Brand Management|
|Economics and Management Decisions||Event Risk Management||Marketing Communication for Special Events|
|Organizational Behavior||Entrepreneurship||Culture and Entertainment|
|Management Information Systems||Research Methodology and Applied Statistics||Cross Cultural Management|
|Dissertations I and II||Internship||-|
Check out the table below for Diploma in Event Management course and Post Graduate Diploma in Event Management subjects.
Diploma in Event Management Syllabus
|Event Planning||Communication Skills||Event Accounting|
|Special Event Topics||IT for Event Management||Event Marketing|
|Public relations||Cross-cultural management||Event Risk Management|
|Event Advertising||Event production (Including catering)||Dissertations 1 and 2|
Postgraduate Diploma in Event Management Syllabus
|Introduction to Event Management & Activation||Event Planning, Ideation, and Costing||Celebrity, Artist & Talent Management|
|Creatives & Collaterals||Insurance||Sponsorships|
|Legal Contracts, Licenses & Permissions||Finance & Taxation||BTL & Experiential Marketing|
|Set Design||Business Development & Client Servicing||Creativity & Concepts|
|Advertising||Logistics, Operations & Production||Project Management|
|Brand Management & Marketing||Integrated Media & Amplification||Event Technicalities|
|Entrepreneurship||Communication & Presentation Skills||Industrial Projects|
UG and PG graduates as well as working professionals interested in pursuing certificate Event Management courses can study the following subjects.
|Event Accounting||Event marketing and Advertising||Event Logistics|
|Event Creation Workshops||In-House Event Training||Event Live Projects|
|Publicity and Press Coverage for Events||Effective Monetization of Events||Creating Successful Event Series|
There are an array of events in the world and to match it there are various event management courses to specialize in. Listed are some of the event specializations.
Most events requested on behalf of a company fall under the category of “Corporate Events.” These events may be specifically for a company’s employees or its customers or, they can be larger-scale affairs in which multiple companies and their employees are in attendance. Business events can be both formal and informal, depending on the nature and overall goal of the event. Some types of corporate events include:
These types of events are large-scale showcases of products, services, or art in a professional, visually appealing setting. Trade shows and expositions can run for single or multiple days and often attract a wide array of people. Most of these events have multiple company booths, interactive activities, and product demonstration areas. These events aim to allow businesses or individuals to publicly promote their products, ideas, and work to a large number of people in a concentrated amount of time.
All personal, and social events fall under this category. Most event managers who work on these types of projects are hired by a specific individual who’s hosting the said event. Examples include:
Award ceremonies are not just the glamorous Hollywood affairs we all know. There are many local and national award ceremonies throughout New Zealand that require extensive event management. Examples include:
Time management is a huge part of managing these events, as well as security and guest discretion if celebrities are in attendance.
Festivals are large-scale events that draw people nationwide and (sometimes) worldwide for their exciting, creative atmospheres. Festivals can be single-day or multi-day extravaganzas, are often outdoor events and require extensive management. Festivals can be for:
Festivals are generally run by an event management firm with multiple leading event managers, due to their size.
Wedding planning is a career in itself as this type of event is in demand all year round and requires extensive client communication and collaboration. Event managers who focus on wedding planning can work for wedding-planning firms or as sole traders. They help guide their clients every step of the way when it comes to designing, planning, and executing their dream weddings.
Large-scale, social events that aim to raise money for whatever reason fall under this category. Events such as charity events and silent auctions fall into this category. These events see to it that all profits from ticket sales or sold auction items are donated to an organization of choice. Sometimes event managers help organizers write the guest list for higher-profile events. Fundraising events for organizations, schools, or individuals can also fall under this category; however, these tend to be more informal in comparison to galas.
The eligibility criteria for Event Management courses depend on the course of choice. Find below the criteria to get admission into Event Management graduate, postgraduate, diploma, PG diploma, and certificate courses.
You can opt for an Event Management course after completion of your 12th standard for an undergraduate degree.
The postgraduate courses in Event Management are more like specialization courses and require higher merit than the rest of the courses offered for event management.
There are several Certificate, Diploma, and PG Diploma courses in Event Management. The eligibility to pursue any of them is listed below.
Most of the Event Management colleges in India offer direct admission into BBA in Event Management courses without entrance exams. Candidates who have completed 10+2 in any stream (Mathematics, Science, or Commerce) with at least 55% marks from a recognized educational board can get enrolled in a BBA in Event Management course. However, some colleges provide admission on the basis of scores in entrance exams like CUCET, DSAT, BUMAT, etc.
However, for postgraduate courses or advanced studies like MBA in Event Management, colleges and universities conduct their admission based on the scores of exams like CAT, MAT, NMAT by GMAC, etc.
Common Admission Test is an entrance examination conducted online to grant admission into IIMs and other prestigious business schools in the country. It is conducted annually by a combined body of the IIMs.
Management Aptitude Test is a national-level entrance examination conducted four times a year by the All India Management Association (AIMA) for admission to MBA and Postgraduate Diploma in Management (PGDM) in colleges and universities.
NMAT is a national-level entrance examination conducted for admission into MBA courses at NMIMS and other top business schools in the country. GMAC (Graduate Management Aptitude Council) is responsible for conducting the exam.
Admission in Event Management is done by the respective colleges offering the courses. The admission in graduate degree or diploma is capped at 50% aggregate in 12th boards examination. The admission will be done on merit basis. The students will have to fill the separate admission forms for their desired colleges and enter the admission procedure.
For Postgraduate admission in an Event Management course, colleges may seek the scores of entrances like MAT, CAT and NMAT along with a minimum of 60% aggregate in the undergraduate course from any field. The admission process, much like the undergraduate admission, varies from college to college and students are required to fill the admission forms separately for each college. For admission in IIMs, the procedure takes place through MAT.
Event Management in India is not a new concept now and is gradually catching up with the other mainstream courses over a short amount of time. Despite its fairly newer popularity, there are multiple colleges and universities offering various courses in Event Management- some of which ranks at the top for Event Management in the world. Some of the well-known event management colleges in India are provided below.
Name of the College
National Institute of Fashion and Events
The fee structure for Event Management Courses in India varies in the colleges and universities offering the course. On average, the course fees come up to 1-2 Lakhs for the two-year duration of the course. Advanced studies like MBA are costlier and the fees go up to 23 Lakhs for the two-year duration of the course from top universities. These fee structures are prone to abrupt and frequent changes as and when deemed necessary by the universities and colleges.
The various event management courses are UG, PG, and Diploma Courses,
|Courses||Private Colleges Fees||Government Colleges Fees|
|UG||Rs. 60,000 – Rs. 8,00,000||--|
|PG||Rs. 20,000 – Rs. 4,00,000||INR 2,00,000 – INR 3,00,000|
|Diploma||Rs. 25,000 – Rs. 60,000||--|
The Event Management sector is growing exponentially which is opening up doors to various opportunities for Event Management course graduates. Although the field is often considered a branch of the PR industry, it has been gaining the market and creating a lot of job opportunities for aspirants. From small private events to large public gatherings, the need for Event Managers is everywhere.
The average starting salary of a fresher is between INR 2 to 3 Lahks. After gaining sufficient experience in the field, one can even start one’s own Event Management company that can yield better returns. Candidates can also foray into Events management after pursuing Advertising, PR, and Corporate Communication courses.
Listed below are popular job roles for candidates with an event management degree:
|Job Profile||Description||Annual Average Salary|
|Event Manager||Event Manager plan events from start to finish according to requirements, target audience, and objectives. They have various crucial roles to play since they are not only responsible for managing the staff but are also in charge of event coordination activities for events such as birthday parties, trade shows, weddings, sales meetings, business conferences, and virtual events.||INR 4.42 Lakhs|
|Event Planner||An Event Planner is accountable for planning all the details of an event, from conception through to completion. They are in charge of logistics like choosing locations, hiring caterers, coordinating with other vendors, or other aspects to make an event successful. They work directly with clients to identify their needs and ensure customer satisfaction.||INR 2.6 Lakhs|
|Wedding Planner||Wedding Planners help clients plan and execute the wedding of their dreams. You work in close contact with the clients to help them achieve their ultimate wedding experience. From deciding on a theme to managing all the wedding preparations and from liaising with the vendors to source the required materials to handling all transportation and logistics activities, Wedding Planners work on their toes to ensure a successful wedding.||INR 3.6 Lakhs|
|Event Account Manager||Event Account Managers are the primary point of contact for clients. They find opportunities to increase sales and implement effective measures to cut the cost of the company. Their duties involve managing and overseeing events, directing event set-up, communicating with staff, anticipating and planning for different scenarios, etc.||INR 5.5 Lakhs|
|Client Service Provider||A Client Service Provider helps maintain existing business with current clients, grow business relationships with them, and bring new clients on board. They help clients better understand the full potential of their event services, develop open and effective channels of communication with them, coordinate internal projects, and determine the best utilization of available resources to increase customer satisfaction.||INR 2.3 Lakhs|
There are various companies that hire professionals experienced in event management in order to create large-scale as well as small-scale events. Be it the entertainment, marketing, or advertising industry, there are various jobs that candidates can apply for. Following are some of the most popular companies that hire event managers:
|Wizcraft International Entertainment Pvt Ltd||TCI Consultancy Services and 'e' Events||Tafcon Group|
|Cineyug Entertainment||Pegasus||70 EMG|
|Encompass Events||ProcamRunning||Showtime Group|
|Cox and Kings||360 degrees||Percept D Mark|
|DNA Networks Pvt Ltd.||Sita Conferences||E-Factor|
|Sercon||Fountainhead Transmedia||Platinum Events|
The starting salary for freshers after completion of Event Management courses is capped at INR 2-3 lakhs per annum. Although that salary goes up with the years of experience and promotion, the annual salary post Event Management course is capped at INR 4-5 lakhs per annum.
The prospect of salary is higher with the completion of advanced studies like an MBA where the starting salary is capped at INR 5-6 lakhs per annum. The salary offered also relies on the company- starting your career with a well-established company will give you a higher starting salary package with higher increments over the years.
The scope for Event Managers in India has grown significantly over the years. It started out being perceived as a part of Public Relations but is now accepted as a stand-alone domain. Although the growth of the field is remarkable over the years, the scope of Event Management course is still significantly lower in India although it's gradually witnessing an increase in demand.
On average, a fresher in this field earns upto INR 2 Lakhs per annum and an experienced professional can be enumerated upto INR 4 Lakhs per annum. Event Managers in India are hired as wedding planners, event planners, PR experts, Human Resource executives and other such professionals. The average salary for these professions ranges from 3 Lakhs per annum to 6 Lakhs per annum. With that being said, Event Management as a stand-alone profession has great potential in the upcoming years in India, and as a course, it is highly profitable for the transferable skills one learns in the duration of the course.
An Event Management Course is a much more lucrative career choice in countries like the United States, United Kingdom, France, Australia, and others, as compared to India. Since Event Management as a discipline has been prevalent in these countries for a much longer time than in India, the job market and economy in these regions have also evolved to cater to individuals who pursue Event Managemen courses.
One of the most attractive perks of pursuing an Event Management course outside India is the exposure and networking. Aspirants who pursue Event Management from countries like the US gain more practical experience due to the availability of more field projects. Students also gain international exposure by interacting with individuals from different countries who are in the same field. Aspirants can seek admission to Event Management courses offered by colleges abroad by undertaking the admission process and fulfilling the admission requirements set by their preferred institutes. Candidates can check out the major highlights of Event Management courses abroad given below:
Event Management Course Highlights
PG, PGDM, MBA
1 - 2 years
Average Tuition Fee in INR
6 Lakhs - 20 lakhs
Starting Salary in INR
2 - 4 LPA
Aspirants who wish to pursue Event Management courses abroad have a plethora of options available to them both in terms of colleges and courses available. Candidates can choose from full-time, part-time, and even online Event Management courses, whichever suits them best. There are several prestigious colleges and universities that offer different types of Event Management courses at both undergraduate and postgraduate levels. Some of the best Event Colleges abroad are mentioned below:
|Name of the University/College||Location||Course Name||Duration|
|Bournemouth University||UK||MA in Events Management||2 years|
|Escuela Internacional de Protocolo||Spain||MBA In Protocol, Creation, Design And Event Management||1-year|
|European Institute of Applied Science and Management||Czech Republic||MBA in Tourism, Hospitality and Event Management||1-year|
|Hochschule Fresenius University of Applied Sciences||Germany||International Tourism & Event Management – MA||2 years|
|ISEG Business And Finance School – school of management||France||MBA in Events and Public Relations||Full-time|
|LAB University of Applied Sciences||Finland||Master of Business Administration in International Tourism and Event Management, Online||18 months|
|London Metropolitan University||UK||International Events, Leisure and Tourism Management MSc||1 year|
|Midway University||USA||MBA in Tourism and Event Management||2 years|
|OUS Royal Academy of Economics and Technology||Switzerland||Executive Master in International Tourism and Events Management||12 months|
|Swiss School of Higher Education||Switzerland||MBA in Event Management||18 months|
|Ulster University||UK||MA in International Event Management||3 Years|
|University of Lincoln||USA||MA in Events Management||1 Year|
|University of Technology, Sydney||Australia||Master of Event Management||1.5 years|
|University of the West of England||UK||MA in Events Management||1 Year|
|Y SCHOOLS||France||MBA in Tourism and Event Management||2 years|
Event Management is a field where practical knowledge and experience triumph over theoretical know-how. People are known to consult with an event manager who is experienced and has spent a considerable amount of time in the profession s opposed to an amateur. Therefore, it is quite clear that Event Management focuses more on skills rather than theory. A successful event manager is required to have an array of skills that will help them in carrying out their day-to-day responsibilities in event management. Good social skills, and communication skills, leadership qualities, effective decision-making, organizational and time management skills, are some of the skills that enhance the credibility of an event manager.
As mentioned above, an event manager is required to possess a range of skills that help them maneuver both the social and business aspect of Event Management. An amalgamation of all these skills will aid them in carrying out their responsibilities effectively. Take a look at the most essential skills required for Event Management:
Being a postgraduate course, it is not possible to study MBA in Event Management after 12th. Students can first study BBA in Event Management and then can opt for the MBA. However, students from other streams can also pursue the course.
There are no specific exams for event management course admission. The admissions are conducted independently by various universities and colleges. Some colleges or universities may choose to conduct a basic aptitude test. For admission in advanced studies like MBA, scores from CAT, MAT, NMAT are required. Scores from these entrances may also prove to be valuable for admission in some postgraduate courses.
There are various certificate courses available in event management. Various colleges offer different certificate courses in event management that can be pursued anytime after the completion of 12th standards. The certificate courses, unlike the regular courses, focus on one specialization as opted by the student.
The fee of bachelor’s degree in Event Management will vary from college to college. A bachelor's degree in Event Management can cost anywhere from 2 Lakhs to 4 Lakhs for the entire duration of the course depending on the college.
For Undergraduate and certificate courses, a minimum of 50% aggregate in 12th boards is the minimum eligibility for admission in Event Management. For Postgraduate and PG Diploma courses, a minimum of 60% aggregate in the Undergraduation is required for admission in events management. There is no specification for passing fields.